Article Marketing Success
How to do article marketing to Grow Your Biz
I love article marketing and enjoy teaching others how to do article marketing. For me there is no better or cheaper way to get your content listed organically on Google and brand yourself as an expert in your field. However, there is more to article marketing than just writing a couple of articles, posting them to article directories and then sit back and watch the traffic flood in. Not going to happen…..
But…you can enjoy great traffic with article marketing by applying some energy, learn a few new skill sets and being consistent. Let’s dive in
If you wish to learn everything on how to do article marketing …use this link now!
Here is how to do article marketing and the exact formula I use to promote my business via article marketing.
If you doubt me, I want you to Google this keyword:
Binary MLM System Revealed
That is my article ranked #1 on Google page 1 for this keyword, and I have many others.
I am not bragging, just wanting to get you excited about the kind of traffic you can experience with article marketing. These articles were easy to write and cost me nothing “in terms of advertising budget”. Now, when anyone says that article marketing is FREE, it’s actually not. You either pay someone to do this for you, or it requires your time. And as we all know time is money.
Get your article directory accounts setup:
I recommend using these 3 top article directories.
One of the nice benefits of Ezinearticle.com in learning how to do article marketing is that other Ezine publishers may use your article in their Ezine. Everything in your original article must remain the same , so you can get your opportunity exposed to thousands of other prospects if your article is picked up. I currently have 6 articles that were picked up.
You will need to log into each one, create an account and update your profile. Very important to upload a pic of yourself to your profile. Use one of the keywords above, follow the link to my article. Here you can see my profile and bio, this should help you get your creative process going when setting up your own profile.
Your resource box will also need to be setup. This is where you get to promote your opportunity. Links and promoting other sites are not allowed within the body of your article, so do not do it. Ezinearticles.com has a great article on how to set up your resource box, I suggest you read it to get some ideas.
Select your keyword:
Now, once your accounts are setup, you need to get busy with your keyword research. I am not going to go into depth on keyword research here. If you need more training on this I would recommend you research it more, or purchase a software program that can help you with your research needs. Google does provide a free tool at:
https://adwords.google.com/select/KeywordToolExternal
Or visit this site to learn more, they offer great valuable information on a variety of online marketing subjects:
OK..now that we have that behind us, let’s continue. You will need about 3 related keywords, 1 short one and 2 long-tail ones. You will want to sprinkle your short tail keyword about 2 to 3 times into your article, the long-tail ones probably 1 time each.
Example of a keyword I recently did an article around
Keywords:
MLM program —-short
Mlm programs —-short
mlm affiliate program —long
Writing the Article:
Your headline is so important in learning how to do article marketing. When a person searches for your article, or sees it listed on Google the first thing they see is your headline. It needs to grab their attention, it can make or break your article being viewed. Remember, you cannot change your headline once it has been indexed, so get it right the first time.
Best practices for creating headlines is to think of what headlines have grabbed your attention in the past. Yes, there are some words that will work better then others, so you will need to test and keep testing. You can break your headlines down into categories, such as list, questions and commands.
Be sure and include your keyword into your header, Google likes this and it shows the person looking for an answer that your article will meet that need.
List example: The top 10 ways to “your niche here”
Question example: Would you like to learn about “your niche here’
Command example: Start to master your “your niche here”
Your Article Body:
The main focus of article marketing is to guide the reader through your article so that they get to the resource box and the link to your opportunity. The article needs to have 2 major things in it in order to accomplish your call to action…..the click
Your keyword needs to flow within the article, do not over saturate it within the article, as Googles spiders will know this and assume you are just spamming the keyword to get a better ranking. I have found that a 2 to 3 percent saturation works best. So an article of 300 to 450 words, the keyword should show up maybe 3 to 5 times.
Your article needs to maintain interest throughout the entire article, you don’t want the reader to stop reading your article. All good article body will act as a pre-sell of the backlink. You want to have the reader finish reading your article wanting more information.
A few points to implement into your article:
Relevancy:
Most of your target traffic will probably be coming from the search engines. When the reader types in a keyword, they will probably have a specific thought in mind. Long keywords is a simple process to know what they want. If someone is searching for “best vacation spots for skiing in Europe‟ chances they are looking for just that information.
Now, if the reader types in “Europe vacations‟ they could be looking for places to ski, site see, cruise or more. If your niche happens to be something to do with skiing as a hobby rather than the professional industry, then of course, you‟re going to want your article to be about the former. It is almost impossible to get your article to be relevant for all the keywords in your niche, you should try to give your audience exactly what they are searching for.
Creating Interest:
Best case scenario, is your article is exactly what someone was searching for, then your problem is solved. Now, if it isn‟t, then your going to have to create interest that will keep the reader reading from start to finish. There really are no set rules about creating interest in your article. If you give your reader content that is appealing and satisfies a need, then they are probably going finish reading the article.
The golden rule also applies to article writing, give the reader something of value and provide good content.
Pinging and Social book marking:
Once your article has been properly written, spell checked and finalized, it is time to upload it to the article directories you created. At first some may reject your article for violating their TOS policies. No worries…they will inform you what’s wrong. Simply correct and resubmit. As you do more articles, this will happen less and less.
Getting Google to take notice of your article is an important step in how to do article marketing. You need to ping and social book mark the article URL. After your article has been accepted, you will receive an email informing you that the article has been accepted. In this email will be the URL of your article, this URL is what we are going to ping and social book mark.
Use this free service to ping your article URL, pinging just notifies Google that their is new content on the Internet and they should take a look at it. Use the link and simply follow the easy to understand instructions.
To learn more on how to do article marketing…Click Now
Do not spam the social bookmarking sites, your account can be deleted if you do. Use these sites to create backlinks to your article URL. Google loves backlinks and it will get you ranked higher in the search engine results.
You have 2 options when it comes to posting to Social Bookmarking
- Do it manually
- Use a software program to do it for you.
I can personally testify that doing this manually is very time consuming, and takes hours and hours to perform. If you choose this step here is what you need to do.
- Google the phrase “social media bookmarking sites”
- Join each one
- Post your article manually to each one
Or you can use a software program, I use social Bot. It does take a little time to setup, but once completed it automates all my bookmarking needs. Here is the link to learn more about this
http://www.incansoft.com/
There customer service is a little slow, but they always got back to me and helped me during the download process.
Summation:
There you have it my suggestion on how to do article marketing to build your business. Article marketing works. The key is to just get started, post some articles online and improve daily.
Want more information on how to do article marketing? visit one of my links
Leave a Reply